日本語
Protecting the designs of original products is essential to profit and commercialization in the current design-conscious consumer market.
Designs relate to the appearance in whole or in part of a product or article. This can include the lines, contours, colours, shape, texture or materials, etc., but not elements related to function. Protecting the designs of original products is essential to profit and commercialization in the current design-conscious consumer market.
Designs can often be simpler and cheaper IP rights to obtain than patents or trademarks and can be an effective complement to your other IP rights offering more all-around protection and commercial potential. We’ve worked with many clients - large and small - on these strategies and look forward to discussing such options with you.
Recent years have seen significant changes to design practice and law in Japan – all for the purpose of increased global cooperation and harmonization, and to strengthen innovation and branding. There is much exciting potential in this field of IP – and we are ready to help.